www.peek.com
Year invested: 2025
Sector: Vertical SaaS (Travel Technology)

Company Overview

Peek Travel is an AI-enabled software platform that provides an integrated operating system for the global tours, activities, and attractions industry (“Experiences”). The platform enables operators to manage bookings, payments, marketing, inventory, and on-site operations through a unified cloud-based interface. Peek supports a wide range of categories, including sightseeing tours, outdoor adventures, workshops, and cultural or entertainment activities. By embedding AI across scheduling, pricing, and customer engagement, Peek helps operators improve conversion, optimize resources, and enhance guest satisfaction. Founded in 2012, Peek is headquartered in San Francisco, CA.

Investment Thesis

Peek is a market-leading platform in the Experiences economy, providing mission-critical infrastructure to thousands of operators worldwide. The global Experiences market represents a $250 billion opportunity, fueled by consumer preference for experiences over goods and accelerating digitization across the sector. Its unified platform streamlines booking and payments workflows to deliver measurable gains in efficiency and customer engagement. Peek is positioned to benefit from multiple secular tailwinds including digital adoption, travel recovery, and AI-driven automation. As the Experiences market matures, platforms with end-to-end data visibility and embedded AI capabilities are expected to capture disproportionate value. The Company’s diversified customer base, scalable business model, and M&A strategy create a foundation for sustained growth and margin expansion. As investors, we are excited to support Peek’s mission to power the next generation of travel experiences.