www.nanit.com
Year invested: 2025
Sector: Consumer Health Tech

Company Overview

Nanit is a technology company specializing in smart baby monitoring solutions that combine computer vision, artificial intelligence, and app-based tools to help parents better understand and improve their baby’s health, wellness, and sleep. Its flagship product, the Nanit Pro Baby Monitor, delivers high-definition video and sleep tracking capabilities. Monitors are sold direct-to-consumer and through third-party retailers. Monitors are paired with a mobile app subscription that enables parents to conveniently monitor and access their baby’s sleep metrics via smartphone. Founded in 2014, Nanit is headquartered in New York City.

Investment Thesis

Nanit provides a premium smart baby monitoring solution that leverages the latest AI-powered sensing technology to help parents track and improve their child’s sleep and wellness during the critical early stages of development. The Nanit Pro Baby Monitor offers high-definition video, two-way audio, temperature and humidity sensors, and advanced sleep and behavior tracking features, including breathing motion and cry detection. These products are paired with a feature-rich mobile app subscription.

Nanit has earned deep trust with families at a transformational life stage, achieving best-in-class engagement rates and NPS scores. The company’s monitors are the top-grossing smart baby products in the United States, a category that has historically demonstrated resilient demand throughout economic cycles. By delivering convenience and peace of mind to parents, Nanit maintains strong subscription loyalty and retention. Looking forward, the company is well-positioned to benefit from multiple secular tailwinds, including the rising adoption of smart parenting products by tech-native millennials. Nanit has significant opportunities to expand the scope of how it serves parents, including through partnerships with healthcare service providers.